Giving the radio listening experience a makeover

Spotify and the likes offer instant personalised music streamed to every connected device nearby at an incomparable convenience. Facing this challenge, MaRadio, a radio platform for the French-speaking Belgian radio stations (such as RTL, RTBF, Nostalgie and FunRadio) contacted Central and asked us: “How might we improve the player’s listening experience on all devices, so that we can still compete with the convenience of streaming services?”